Peggy Porschen Cakes
Shortlisted for the Restaurant & Bar Design Awards
Floor Area. 1200sqft
Project Value. £150K
Operation. Cake & Retail Shop
Peggy Porschen Cakes is the first retail unit for the hugely successful cake baker who has a world wide following and reputation for her wedding and celebration cakes.
Located in the heart of Belgravia, London, the brief was to transform the listed building into a welcoming retail space in keeping with the traditional location and existing core brand values, whilst at the same time creating an overall style that would give both presence and individual identity.
Set within a retail space split between two rooms, the design had to showcase not only the existing business of Wedding and Celebration cakes, but also be the platform for the expanding business of cupcakes and food based retail products. The results are stunning, with strong traditional elements like the display walls and timber paneling, set against modern angular signature features such as the main sales counter.