Peggy Porschen Cakes

Floor Area: 1200 sq ft | Location: London

Peggy Porschen Cakes was the first retail unit for the hugely successful cake baker, who has a world wide following and reputation for her wedding and celebration cakes.

Located in the heart of Belgravia, the brief was to transform the listed building into a welcoming retail space in keeping with the traditional location and existing core brand values, whilst at the same time creating an overall style that would give both presence and individual identity.

Set within a retail space split between two rooms, had to showcase the existing business of Wedding and Celebration cakes and the platform for the expanding business of cupcakes and food based retail products. The results are stunning, with strong traditional elements like the display walls and timber paneling, set against modern angular signature features such as the main sales counter.