Lifeforms Design | Penang!
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About This Project



Floor Area. 3200sqft

Operation. Fast Casual Restaurant

Budget. £60K


Although located within one of the busiest Shopping Centres in London at Westfield White City, you could have quite easily walked straight past Jom Makan without even realising it. It blended into the background in one of the most competitive environments imaginable for an operator.


With a change in direction for the operation and brand, Penang! is an exciting new offer with a stunning interior to match. With a brief to make Penang! stand out from the crowd, bold colours, graphics and detailing were introduced in a rustic style to suit the new operation. Bold and different it is, and along with the new menu and clever marketing, it is proving a great success. Just shows what can be done on such a tight budget!